To deliver the strength and durability needed to support the bottle’s weight, we engineered a folding carton from 28pt SBS, featuring a reinforced auto-lock bottom structure and partitioned dust flaps to hold the bottle securely in place. A circle window cut-out allowed the elegant bottle design to remain visible, reinforcing shelf appeal and brand recognition.

Conclusion

The final result was a cohesive, eye-catching promotional package that elevated Don Julio’s brand while ensuring product protection and retail impact.

We designed folding cartons for each brand, both featuring an auto-lock bottom and double tuck closure, with the outer tuck using a gusset structure and tongue lock for sturdier corners and secure sealing. Constructed from 28pt SBS, the carton delivered the strength necessary to support the weight of the bottles and glasses. 

Printing & Coating

Both cartons were printed using four-color process plus Campari’s signature PMS red and Aperol’s signature PMS orange. Given the visibility of the interiors through the large windows and clear thermoformed trays, both sides of the paperboard were printed for a seamless and cohesive look. The packages were coated with a dull varnish for a sophisticated matte look, and spot gloss was strategically applied to key design elements, adding contrast and visual interest.

The hitchhiker was engineered as a straight tuck carton with a fifth-panel hang tab designed to securely attach the box to the bottle’s neck. Constructed from 24pt SBS, the packaging offered the strength and durability required to support the weight of the cooler, ensuring the hitchhiker remained intact throughout shipping and handling.

This smart packaging solution allowed Jim Beam to include a substantial promotional item without significantly increasing the footprint of their packaging. The compact design takes up roughly the same space as the bottle alone—both in transit and on the shelf—yet adds considerable value to their product and enhances the consumer experience.

By combining strategic design, durable construction, and expert printing, we helped Jim Beam captivate consumers and drive sales in a competitive market.

Planning a limited-edition release or seasonal gift promo? Let’s design packaging that grabs attention and leaves a lasting impression. Get in touch with us today.