About Wynalda Packaging
Our Company
Wynalda Packaging is a Michigan packaging company, specializing in premium folding carton manufacturing and design, as well as rigid boxes and molded pulp. With more than 55 years of experience, we are a leader in the folding carton industry.
We manufacture at our 400,000+ sq. ft. facility located in Belmont, MI, just north of Grand Rapids, and we source all of our materials domestically. Our wide range of capabilities and highly flexible structure make us a great partner for all your folding carton needs.
Our Values
The Wynalda family of companies are committed to operate from a Biblical worldview. Therefore, we strive to love our neighbor as ourselves as we:
1. Provide our employees a positive and safe work environment
2. Offer our customers quality products and exceptional service
3. Invest our time and resources back into our local community
Our Quality
Wynalda Packaging is committed to providing outstanding customer service, on-time deliveries and a superior-quality product that meets or exceeds our customers’ expectations.
The Wynalda Way
Everything we do at Wynalda Packaging begins with a question, “is this the right thing to do?”, not the most expedient thing. Not the easiest thing. Not the least expensive thing. Is it the right thing? We are never satisfied with the status quo.
So we ask ourselves that question with today in mind, and also tomorrow. It’s how we ensure that our customers will always be treated exactly as we’d like to be.
Get In Touch
CERTIFIED
Based in Hong Kong, Wynalda International specializes in sourcing packaging made in Asia for U.S. companies. It is also a broker for any Chinese product that an American company would like to bring to market in the U.S.
Get In Touch
Our History
1970
Wynalda Litho Is Founded
Bob Wynalda, Sr. founded Wynalda Litho on Wealthy Street SE in Grand Rapids, MI with a simple entrepreneurial vision: build a business around quality craftsmanship, hard work, and a willingness to serve customers wherever the opportunity arose.
The company began as a commercial printing operation with a single one-color press. In those early days, Wynalda printed whatever work came through the door, from letterhead and envelopes to brochures and a wide variety of commercial printing projects. No job was taken for granted. Each project was an opportunity to build a reputation, strengthen a customer relationship, and establish the foundation for something bigger.
What started with one press and a commitment to saying “yes” to customers would ultimately become the beginning of generations of growth, investment, innovation, and transformation for Wynalda.
1972
A Move to Graphic Drive
As the business grew, Wynalda Litho moved its operations to Graphic Drive in Belmont, Michigan. The new location brought the company’s two printing presses closer to where the Wynalda family lived while providing a stronger foundation for continued growth.
More than simply a change of address, the move represented an important step in Wynalda’s evolution. With additional space and an established home for the business, the company was positioned to expand its capabilities, invest in new equipment, and pursue larger opportunities in the years ahead.
1973
Entering the Folding Carton Business
Not long after the move to Belmont, Wolverine Worldwide, located just down the street, approached Wynalda Litho with a question that would help change the direction of the company: Could we produce folding cartons for them?
The answer was yes.
To support the opportunity, Wynalda invested in die-cutting and gluing equipment, adding entirely new capabilities and officially entering the folding carton business. What began as a request from a neighboring company became a pivotal moment in Wynalda’s history.
That first step into folding cartons opened the door to new customers, new markets, and continued investment in packaging technology. It also established a mindset that continues to shape Wynalda today: listen to what customers need, find a way to deliver it, and be willing to invest in what comes next.
That early opportunity set Wynalda on a new path and helped lay the foundation for the packaging manufacturer the company would ultimately become.
1977
Packaging the First VHS Release for Home Video
In the late 1970s, a single phone call connected Wynalda to an industry that was about to transform how the world experienced entertainment.
Detroit entrepreneur Andre Blay had acquired the rights to a library of films from 20th Century Fox and had a vision that, at the time, was anything but certain: people would soon be watching movies in their own homes. To make that vision a reality, he needed packaging and he turned to Wynalda.
Wynalda stepped up to the challenge, helping produce packaging for some of the earliest VHS releases created for the emerging home video market. What began as another opportunity to solve a customer’s packaging need placed Wynalda at the forefront of an entirely new industry.
As home entertainment exploded over the following decades, Wynalda grew alongside it. The company became a trusted packaging partner to many of the world’s most recognizable entertainment companies and studios, producing packaging for brands including Disney, Warner Bros., Universal Pictures, HBO, and Lionsgate.
From the rise of VHS through the evolution of home entertainment, Wynalda’s role in the industry became an important chapter in the company’s growth and another example of how a willingness to embrace something new could open the door to decades of opportunity.
1998
A New Generation Takes the Lead
When Bob Wynalda, Sr. retired, leadership of the family business remained under the direction of the family through Rob Wynalda, Jr. But Rob’s journey with Wynalda had begun long before he took the helm.
He grew up in the business, starting by sweeping floors and later working in prepress before taking on increasing responsibilities throughout the company. Those early experiences gave him a firsthand understanding of the work, the people, and the craftsmanship behind every job that moved through the plant.
By the time he assumed leadership, Rob had experienced the business from the ground up. That perspective helped prepare him to guide Wynalda through its next chapter, building upon the entrepreneurial foundation established by his father while continuing to invest in new technology, capabilities, and opportunities for growth.
The transition marked the beginning of a new generation of leadership, while preserving the family ownership and customer-focused values that had shaped Wynalda from the beginning.
1999
Transitioning from Film to Computer-to-Plate Printing
As printing technology evolved, Wynalda continued its tradition of investing in capabilities that could improve quality, efficiency, and control. The company made the transition from traditional film-based plate making to a 100% computer-to-plate (CTP) workflow, becoming an early adopter of digital plate-making technology.
The transition represented a significant technological and financial commitment. Years of legacy film had to be converted into digital files, while new equipment and processes were introduced to move plate production into the digital era.
The benefits were substantial. Computer-to-plate technology eliminated steps from the traditional prepress process while providing greater speed, accuracy, consistency, and control. Digital plate making also allowed for much greater precision in areas such as dot reproduction, giving Wynalda tighter control over print quality from the very beginning of the production process.
More than two decades later, film-based plate making has largely become a piece of printing history. At the time, however, moving entirely to CTP represented an important leap forward and reinforced a philosophy that has continued throughout Wynalda’s history: invest in technology before it becomes the standard.
2001
Expanding Into Plastic Folding Cartons
As customer needs continued to evolve, Wynalda expanded beyond traditional paperboard packaging by introducing PET plastic folding cartons to its manufacturing capabilities.
The transparent material created new possibilities for brands looking to make the product itself part of the package presentation. PET offered a combination of durability, structure, and product visibility, allowing consumers to see what was inside while maintaining the protection and functionality of a folding carton.
Adding PET represented another expansion of Wynalda’s packaging expertise and gave customers greater flexibility when choosing materials and designing packaging for different products and retail environments. It also reflected a pattern that had become central to Wynalda’s growth: continuing to add new capabilities as customers’ needs and markets evolved.
More than two decades later, film-based plate making has largely become a piece of printing history. At the time, however, moving entirely to CTP represented an important leap forward and reinforced a philosophy that has continued throughout Wynalda’s history: invest in technology before it becomes the standard.
2002
Adding a Second Building
As Wynalda continued to grow, so did the need for additional space and production capacity. The company expanded its footprint by purchasing a building and surrounding property across the street from its main facility on Montana Trail. Initially used for warehousing, the new facility provided much needed space while creating additional opportunities for future expansion.
It wasn’t long before the building evolved from warehouse space into an important part of Wynalda’s manufacturing operation. Two Komori web presses were the first production equipment installed at the facility, supporting the high-volume printing of DVD wraps during the rapid growth of the home entertainment market.
As Wynalda’s production needs continued to change, several sheetfed presses were later relocated from the main plant to the Montana Trail facility. The move accomplished more than simply adding manufacturing capacity across the street, it freed valuable floor space in the original facility for new equipment, technologies, and capabilities.
The expansion marked another important stage in Wynalda’s evolution, establishing a larger manufacturing campus that could continue to adapt as the company entered new markets and invested in the next generation of packaging technology.
2008
Completing Our First Beverage Carrier Project
Michigan Brewing Company approached Wynalda with a need for six-pack bottle carriers. A more complex structural package that required capabilities beyond traditional folding cartons. Rather than turning the opportunity away, Wynalda invested in new gluing equipment capable of producing the specialized carrier designs.
That investment did more than win a single project. It gave Wynalda the capabilities and experience to serve the growing craft beverage market and opened the door to producing bottle carriers for breweries throughout Michigan and beyond.
Like many important moments in Wynalda’s history, the move into beverage packaging began by listening to a customer’s need and being willing to invest in the solution. What started with one brewery became another important step in expanding the markets and packaging formats Wynalda could serve.
2011
Wynalda Litho Becomes Wynalda Packaging
What began decades earlier as a commercial printing company with a single one-color press had evolved into something much more.
Through years of listening to customers, embracing new opportunities, and investing in new equipment and technology, packaging had become an increasingly important part of Wynalda’s identity. The company’s capabilities now extended well beyond commercial printing, serving customers across a growing range of markets with increasingly sophisticated packaging solutions.
To reflect that evolution, Wynalda Litho became Wynalda Packaging.
The new name represented more than a rebrand. It reflected how the business itself had transformed from a commercial printer that entered packaging when a customer asked, “Can you make this?” into a dedicated packaging manufacturer with a growing range of capabilities, technologies, and expertise.
While the name changed, the philosophy behind the company remained remarkably consistent: listen to the customer, embrace the opportunity, and invest in what comes next.
2012
Wynalda International Is Formed
As customers’ needs became increasingly global, Wynalda took another significant step forward by establishing Wynalda International in Hong Kong.
The new operation expanded Wynalda’s capabilities beyond domestic manufacturing, by helping U.S. companies source packaging and other products manufactured throughout Asia. With a presence in Hong Kong, Wynalda could connect customers with international manufacturing resources while providing the communication, coordination, and support of an established packaging partner.
Wynalda International gave customers greater flexibility when evaluating complex projects, specialized materials, and products that could benefit from overseas manufacturing. It also broadened the range of solutions Wynalda could bring to the table by combining domestic manufacturing expertise with access to a global supply network.
The expansion represented an important evolution for the company: Wynalda was no longer defined solely by what could be produced within its own facilities, but by its ability to find the right solution for its customers wherever that solution might be.
2014
Wynalda Trading Is Established
Building on the foundation established by Wynalda International, Wynalda Packaging took another significant step in expanding its global capabilities with the creation of Wynalda Trading, a warehousing and manufacturing affiliate headquartered in Shenzhen, China.
The operation provided Wynalda with a more established presence within one of the world’s largest manufacturing regions, strengthening the company’s ability to coordinate production, manage logistics, and support customers sourcing packaging and other manufactured products from Asia.
Over time, Wynalda Trading’s footprint continued to grow. Today, the operation includes warehouse locations in Shenzhen, Suzhou, and Dongguan, along with a network of nine manufacturing plants throughout China.
This expanded infrastructure transformed Wynalda’s international offering from a sourcing resource into a more comprehensive global manufacturing and supply-chain solution, giving customers access to a broad range of production capabilities backed by Wynalda’s commitment to quality, service, and customer support.
2015
Expanding into Rigid Boxes
As demand grew for premium packaging and elevated unboxing experiences, Wynalda expanded its capabilities with an investment in rigid set-up box manufacturing.
The addition of Emmeci equipment brought automated rigid box production in-house, allowing Wynalda to manufacture premium set-up boxes for products where presentation, structure, and durability are an important part of the brand experience. The new capability expanded the range of packaging solutions Wynalda could offer beyond traditional folding cartons and into more complex, high-end packaging formats.
In 2024, Wynalda continued to build on that investment with the addition of robotics for assembly and kitting. Enhanced automation created new opportunities to efficiently handle multi-component packaging programs, including the assembly of boxes, inserts, products, and other components into finished kits.
Together, rigid box manufacturing and robotic automation expanded Wynalda’s ability to provide a more complete packaging solution, from printing and structural design through manufacturing, assembly, and final kitting.
The investment marked another step in Wynalda’s evolution from a packaging manufacturer into a vertically integrated partner capable of managing increasingly complex packaging programs under one roof.
2020
Celebrating 50 Years
In 2020, Wynalda Packaging celebrated its 50th anniversary.
What began in 1970 with a single one-color press had grown into a packaging company employing more than 200 people and operating across more than 400,000 square feet of manufacturing space.
Over those five decades, Wynalda’s growth was shaped by a willingness to embrace opportunity. From commercial printing and folding cartons to home entertainment, beverage packaging, new technologies, and international manufacturing, each chapter added new capabilities while building upon the foundation established by Bob Wynalda, Sr.
The 50th anniversary was an opportunity to celebrate more than the company’s growth. It recognized the generations of employees, customers, suppliers, and partners who helped build Wynalda along the way, and the family-owned spirit that remains at the heart of the company.
Fifty years after that first press began running, the same philosophy continued to move Wynalda forward: listen to the customer, embrace the opportunity, and invest in what comes next.
2023
Expanding Into Molded Pulp Packaging
As brands increasingly looked for alternatives to traditional plastic packaging, Wynalda saw an opportunity to bring another important capability in-house: molded pulp manufacturing.
The company invested in specialized equipment to produce custom-molded, paper-based packaging components designed to protect and present products inside folding cartons and rigid boxes. The new capability gave customers an alternative to materials such as thermoformed plastic trays and foam inserts while creating new possibilities for fully integrated packaging solutions.
Adding molded pulp also expanded Wynalda’s role in the packaging development process. Rather than sourcing an insert separately, customers could work with Wynalda to develop the outer package and its protective interior components as part of a more complete solution.
The investment represented another step in Wynalda’s continued evolution by combining structural design, manufacturing, and material innovation to help customers meet changing packaging needs.
2025
Investing in Digital Offset Printing
Continuing the long history of investing in emerging print technology, Wynalda Packaging expanded its capabilities with the addition of a Landa S11 digital press, bringing a new level of flexibility, speed, and versatility to packaging production.
Unlike conventional offset printing, the Landa S11 eliminates the need for printing plates, significantly reducing traditional setup requirements while creating new opportunities for shorter production runs, faster changeovers, and variable printing. Its seven-color printing platform can reproduce up to 96% of Pantone colors, while resolutions of up to 1200 DPI provide the detail and print quality demanded by premium packaging applications.
The technology also creates opportunities to reduce setup-related material waste and allows multiple designs or versions to be produced more efficiently, giving brands greater flexibility as packaging programs become increasingly customized and dynamic.
For Wynalda, the Landa S11 represents more than the addition of another press. It continues a pattern established throughout the company’s history: investing in new technology that expands what’s possible for our customers and prepares Wynalda for where packaging is headed next.