CASE STUDIES
Secondary Packaging for Maker’s Mark Wood Finishing City Series
Project Overview
ADM partnered with Wynalda Packaging to develop secondary packaging for the Maker’s Mark Wood Finishing City Series — exclusive New York and Sydney editions featuring cask-strength, locally inspired bourbons available only in their respective airports. The packaging was designed to reflect the premium nature of the collection while creating strong shelf presence for travelers seeking a unique, destination-specific offering.
FEATURES
CUSTOM PANTONE COLORS
DULL VARNISH
EMBOSSING
Structure & Materials
The package is constructed from 24pt SBS, featuring an auto-bottom folding carton with a gusset-tuck top and reinforced side walls to provide added strength and durability for the bottle during transportation and retail display.
Printing & Finishing
To maintain consistency with both the bottle design and the Maker’s Mark brand identity, the carton is printed using three Pantone colors: Maker’s Mark signature red, a custom black, and a custom cream background carefully color-matched to the bottle label. To reinforce the natural, wood-inspired aesthetic of the Wood Finishing Series, black graphics were used to create a tree-ring pattern across the top of the box, along with fine fiber detailing throughout the background to emulate the look of textured paper. A dull varnish was applied to enhance the organic appearance and provide a refined matte finish.
Embossing
Selective embossing was added to key text elements on the front panel to create depth, dimension, and a tactile, premium feel that elevates the overall presentation.
Conclusion
This packaging solution combines durable structure, refined print execution, and thoughtful finishing details to support the premium positioning of the Maker’s Mark Wood Finishing City Series. The result is a distinctive retail package that captures the craftsmanship and exclusivity of the collection while delivering a polished consumer experience.
