Premium Spirits Packaging for Campari and Aperol

Premium Spirits Packaging for Campari and Aperol

CASE STUDIES

 

Premium Spirits Packaging for Campari & Aperol

Project Overview

 

Wynalda Packaging partnered with AMD Group to create promotional packaging solutions for two iconic Italian liqueur brands: Aperol & Campari. 

Designed to capture attention on crowded retail shelves, the packages were each crafted to hold a bottle of the liqueur along with cocktail accessories. The Aperol bottle was paired with an Aperol Spritz glass and the Campari bottle paired with a Negroni glass and mixing spoon.

FEATURES

SPECIALTY COATINGS

WINDOWING

THERMOFORMED TRAYS

Structure & Material

 

We designed folding cartons for each brand, both featuring an auto-lock bottom and double tuck closure, with the outer tuck using a gusset structure and tongue lock for sturdier corners and secure sealing. Constructed from 28pt SBS, the carton delivered the strength necessary to support the weight of the bottles and glasses. 

Window & Thermoformed Tray

 

A large window on the front of both boxes showcased the bottle and accessories, which were securely nestled in a custom thermoformed tray. 

Printing & Coating

 

Both cartons were printed using four-color process plus Campari’s signature PMS red and Aperol’s signature PMS orange. Given the visibility of the interiors through the large windows and clear thermoformed trays, both sides of the paperboard were printed for a seamless and cohesive look. The packages were coated with a dull varnish for a sophisticated matte look, and spot gloss was strategically applied to key design elements, adding contrast and visual interest.

 

 

Conclusion

 

By showcasing the bottles and accessories through a cohesive design, we enhanced Campari’s and Aperol’s retail presence and created memorable unboxing experiences for their customers. The thoughtful construction and high-quality printing and finishes ensured the packaging not only stood out on shelves but also reflected the elegance of each brand.

Special Edition Cider Bottle Carriers

Special Edition Cider Bottle Carriers

CASE STUDIES

 

Special Edition Cider Bottle Carriers

Project Overview

 

When a large retailer challenged Vander Mill, an artisan cidery, to bring something distinctive to market, they saw an opportunity to make a bold impression with their packaging.

Vander Mill’s idea was to create a standout special edition of their hard cider, packaged in bottles reminiscent of champagne, rather than the traditional 12 oz cider bottles. Vander Mill aimed to differentiate its product through eye-catching packaging that would attract attention on retail shelves. To complete this vision, Vander Mill needed a custom four-pack carrier to hold these uniquely shaped bottles.

FEATURES

SPECIALTY COATINGS

COLD FOIL

COLOR MATCHING

Structure & Material

 

Wynalda Packaging developed a custom die line to accommodate the specific dimensions of the champagne-style bottles. For material, we used our wet strength beverage board, an 18 pt CNK, which provides durability.

 

 

 

Printing & Coating

 

The carrier was printed with a sleek black background, white text, and two custom green PMS colors for a minimalistic yet elegant aesthetic. To achieve a high-end appearance, we used cold foil printing on select design elements, which added a metallic effect to the carrier. The carrier was finished with a dull varnish, with spot gloss on the foiled elements to enhance the shine and add a layer of protection.

Color Matching

Originally, their green PMS color was printed over both the foil and the black background, but this caused a very noticeable variation in the green color between the two surfaces. To ensure consistency across foiled and non-foiled sections, we made precise color adjustments resulting in two different custom green inks, ultimately achieving a seamless and cohesive look.

 

 

Conclusion

 

The final design provided a unique, visually appealing carrier that made the product stand out on the shelf. The special edition packaging not only fulfilled the retailer’s call for innovation, but also gave Vander Mill a distinctive edge in the competitive cider market.

Ready to elevate your beverage brand with custom bottle or can carriers designed to stand out? Contact us today or visit our WP Beverage Carriers site to discover our full capabilities.

FDA-Approved Pharmaceutical Packaging

FDA-Approved Pharmaceutical Packaging

CASE STUDIES

 

FDA-Approved Pharmaceutical Packaging

The Challenge

PharmaEssentia, a Taiwan-based pharmaceutical company, works to redefine the potential of proven therapies to enhance the health and quality of life for patients living with hematologic diseases. In 2017, they expanded into the U.S. market and began the rigorous process of obtaining FDA approval for their product. This process demanded production-quality printed packaging samples for each submission, and multiple revisions were expected. Therefore, PharmaEssentia relied heavily on Wynalda to quickly produce these samples to keep the approval process on track.

In addition to navigating the FDA’s requirements, PharmaEssentia aimed to redesign their product packaging for enhanced functionality and improved customer experience. The original packaging consisted of a simple reverse tuck carton and a paperboard insert. The insert lacked sturdiness and did not provide the desired unboxing experience, and the external design was minimalistic, featuring only a logo and black text. Since this packaging would be consumer-facing, PharmaEssentia sought to elevate the design with refined details to create a more positive user experience.

FEATURES

SPECIALTY COATINGS

METALIZED PAPERBOARD

THERMOFORMED TRAY

Our Solution

 

Wynalda began by replacing the paperboard insert with a thermoformed tray, significantly enhancing the syringe’s security and improving the overall customer experience. The trays are crafted from a 30 pt PETE medical blue material, which is 100% recyclable, and they are produced in an FDA-approved cleanroom. The cartons were sized to hold both the thermoform tray as well as a separate insert detailing the instructions for use.

 

 

 

To elevate the visual appeal of the packaging, Wynalda encouraged the use of 18pt MPET to give the box a sophisticated metallic shine. The boxes are printed with two coats of white, followed by a four-color process and a custom green PMS color. A soft-touch coating and spot gloss are applied to provide a premium finish.

Throughout the FDA approval process, Wynalda manufactured multiple small production runs, quickly producing new samples to meet the stringent requirements and tight deadlines. Wynalda’s Design and Prepress teams remained deeply involved, making numerous adjustments to ensure the packaging met all FDA criteria.

 

 

The Result

 

Wynalda’s responsiveness and speed-to-market enabled PharmaEssentia to maintain momentum throughout the FDA approval process, allowing their therapies to reach patients within the U.S. market as quickly as possible. The redesigned packaging was a success, enhancing both functionality and customer experience. PharmaEssentia was very pleased with the new packaging and very appreciative of Wynalda Packaging’s responsiveness to their demands.

“Wynalda has been an amazing partner. They have always taken our needs as a business very seriously, from the point when we were pre-commercial all the way until now. They do business honestly, they do what they say they are going to do, and they are amazingly reliable, predictable, and flexible.”

– Samuel Lin, Vice President of Business Operations & Strategy, PharmaEssentia USA

Molded Pulp Book-Style Packaging for EDJY

Molded Pulp Book-Style Packaging for EDJY

CASE STUDIES

 

Molded Pulp Book-Style Packaging for EDJY

The Challenge

 

EDJY, a trailblazer in premium nail care products, introduced the first-ever single-blade nail cutter engineered for clean, precise cuts without crushing nails. Their commitment to innovation and exceptional user experience doesn’t stop at the product itself—it extends to every brand touchpoint, including their packaging.

EDJY desired a new packaging solution that:

 

  • Distinguishes EDJY from competitors with a design unlike anything on the market.
  • Holds the product securely while opening and closing seamlessly.
  • Provides a unique and engaging unboxing experience.
  • Reflects the premium nature of EDJY’s product.
  • Upholds EDJY’s sustainability standards.

FEATURES

RECYCLABLE

BIODEGRADABLE

EMBOSSING

Our Solution

 

Wynalda’s Design Team delivered a custom-engineered packaging system that checked every box, blending innovation, performance, and sustainability into a cohesive design.

 

 

 

Packaging Structure

Molded pulp trays are traditionally used as box inserts or clamshells, but Wynalda’s Design Team created an innovative hybrid packaging structure that integrates molded paper pulp with a book-style paperboard wrap. The molded pulp tray is affixed to the back panel of the wrap, which folds around the tray and seals, forming a self-contained unit that offers both presentation and protection. This design provides generous printable space on both the interior and exterior, maximizing branding and storytelling opportunities. During fulfillment, the package is securely closed using wafer seals, keeping the product safe while streamlining EDJY’s pack-out process.

Molded Paper Pulp Tray

Made from 100% virgin fiber, the tray is pressed to an ultra-smooth finish to convey a refined look and feel, while maintaining durability with a 0.8mm wall thickness. The custom-formed tray is fully recyclable and biodegradable, providing a sustainable alternative to the plastic clamshells commonly seen in personal care and beauty packaging. Each tray is wash-trimmed for clean, uniform edges. The manufacturing process for the molded pulp utilizes a recycled water tank system, reducing water consumption and environmental impact.

 

 

Paperboard Wrap

To elevate shelf appeal, and give the packaging a natural look, the wrap is crafted using 18pt KraftPak paperboard. It is printed with EDJY’s minimalistic design and coated with a dull varnish only on the printed elements, allowing the natural fiber texture of the paperboard to be emphasized. This approach reduces ink and coating use, enhances recyclability, and contributes to the packaging’s eco-minded aesthetic. To elevate the design further, the card is embossed, creating a striking, dimensional effect that makes the product image on the front truly stand out. 

The Result

 

The new packaging accomplishes every functional and branding goal, all while upholding EDJY’s sustainability standards.

100% Paper-Based Packaging: All components are biodegradable and recyclable within a single stream—no material separation required. 

50% Material Reduction: Compared to their previous rigid setup box design, the new packaging solution cuts material weight in half, from 0.10 lbs to 0.05 lbs, resulting in improved transportation logistics and a lower carbon footprint.

Cost-Effective, Domestic Solution: By eliminating the rigid box and transitioning to molded pulp and paperboard, EDJY reduced their packaging costs while still delivering a premium experience to their customers. All packaging manufacturing took place at Wynalda’s Michigan facility, using domestically sourced materials, aligning with EDJY’s commitment to American-made excellence.

 

 

 

Conclusion

 

EDJY’s packaging now mirrors the ingenuity of their product—luxurious, sustainable, and unmistakably original. It’s a compelling story in how eco-conscious materials and clever structural design can work together to create an impactful customer experience.

Need help transforming your packaging? Wynalda’s experts are ready to collaborate on your next big idea. Let’s talk!

Modular Rigid Box Packaging for TruDiagnostic

Modular Rigid Box Packaging for TruDiagnostic

CASE STUDIES

 

Modular Rigid Box Packaging for TruDiagnostic

The Challenge

 

TruDiagnostic, a leading health data company specializing in advanced biological age testing, needed a unified packaging solution for three distinct product versions: TruHealth, TruAge, and the TruDiagnostic Bundle. Their primary goals were to streamline their packaging across all versions while maintaining product distinction—all in a cost-efficient manner.

 

FEATURES

 

 

SPECIALTY COATINGS

 

 

COST EFFICIENCY

 

 

DURABILITY

Our Solution

 

Wynalda Packaging engineered a modular solution that streamlined production by using a single rigid box across all three product versions. Customizable paperboard sleeves and inserts provided the flexibility to differentiate each product, balancing cost efficiency with product distinction.

 

 

The solution included:

 

  • A rigid telescoping base-and-lid box crafted from .058 white-lined chipboard, wrapped in 80# text stock.
  • A custom O-sleeve made from 18pt SBS C1S, featuring vibrant 4-color printing, an overall dull varnish, and spot gloss UV to highlight brand elements.
  • A paperboard insert, also made from 18pt SBS C1S, printed in full color and finished with an aqueous gloss coating for a clean, professional look.

The Results

 

By standardizing the rigid box and allowing for interchangeable sleeves and inserts, this modular approach provided the flexibility to distinguish each product while capitalizing on economies of scale. It also streamlined inventory management and delivered a cohesive, elevated brand experience across all variants.

Ready to unlock packaging efficiencies that save time and costs? Connect with us today!