The hitchhiker was engineered as a straight tuck carton with a fifth-panel hang tab designed to securely attach the box to the bottle’s neck. Constructed from 24pt SBS, the packaging offered the strength and durability required to support the weight of the cooler, ensuring the hitchhiker remained intact throughout shipping and handling.

This smart packaging solution allowed Jim Beam to include a substantial promotional item without significantly increasing the footprint of their packaging. The compact design takes up roughly the same space as the bottle alone—both in transit and on the shelf—yet adds considerable value to their product and enhances the consumer experience.

By combining strategic design, durable construction, and expert printing, we helped Jim Beam captivate consumers and drive sales in a competitive market.

Planning a limited-edition release or seasonal gift promo? Let’s design packaging that grabs attention and leaves a lasting impression. Get in touch with us today.

To ensure strength and stability, we used 28pt SFI®-certified SBS, designed with a reinforced auto-lock bottom and double tuck closure. A gusset tuck with a tongue lock created clean, rolled edges and strong, secure corners.

Dual window cut-outs were added to highlight the tequila bottle and glass within. For internal protection, we engineered a custom insert made from 12pt SFI®-certified SBS laminated to E-flute, providing both product security and a premium appearance.

The final packaging successfully combined strength, style, and artistry, bringing the “Artist Edition” vision to life with a bold, gift-worthy presentation that celebrates both the product and the creative spirit behind it.

Planning a limited-edition release or seasonal gift promo? Let’s design packaging that grabs attention and leaves a lasting impression. 

Get in touch with us today.