Debossing

Across the top half of the carton, a debossed groove pattern was incorporated to add visual and tactile interest. Extending across the box folds, the deboss required meticulous attention to detail and precise registration. Accentuated by the cold foil and spot gloss, the detail reinforces the carton’s luxurious look and feel.

Result

The finished package delivers a sophisticated yet festive, gift-worthy presentation that commands attention at retail while staying true to Don Julio’s iconic brand identity.

To complement the gold foil accents on the bottle’s label, we used cold foil printing to add a metallic sheen to key design elements on the box. The box was printed using four-color process plus a custom gold spot color over the foil to perfectly match the gold foil on the label. The box was finished with an overall matte varnish, providing a sophisticated look and feel.

A large window on the front of both boxes showcased the bottle and accessories, which were securely nestled in a custom thermoformed tray. 

Conclusion

By showcasing the bottles and accessories through a cohesive design, we enhanced Campari’s and Aperol’s retail presence and created memorable unboxing experiences for their customers. The thoughtful construction and high-quality printing and finishes ensured the packaging not only stood out on shelves but also reflected the elegance of each brand.