Don Julio’s 1942 Tequila Gift Box
CASE STUDIES
Don Julio’s 1942 Tequila Gift Box
Project Overview
ADM partnered with Wynalda Packaging to develop premium secondary packaging for Don Julio’s iconic 1942 tequila bottle as part of its 2025 holiday program. The goal was to create a visually striking carton that elevated shelf presence and positioned the tequila as a festive gift.
FEATURES
SPECIALTY COATINGS
COLD FOIL
DEBOSSING
Structure & Materials
The carton was produced using 28pt SBS C1S and engineered with an auto-lock bottom and tuck-top closure. This structure delivers exceptional strength and stability while supporting efficient assembly.
Printing & Cold Foil
To achieve a refined metallic aesthetic, cold foil was applied to the top half of the carton, then overprinted with a custom gold PMS color and finished with spot gloss. This layered approach created a foil effect that perfectly aligns with Don Julio’s signature branding. The bottom half of the carton was printed in Don Julio’s iconic brown using four-color process and finished with a dull varnish, delivering richness, contrast, and depth.
Debossing
Across the top half of the carton, a debossed groove pattern was incorporated to add visual and tactile interest. Extending across the box folds, the deboss required meticulous attention to detail and precise registration. Accentuated by the cold foil and spot gloss, the detail reinforces the carton’s luxurious look and feel.
Result
The finished package delivers a sophisticated yet festive, gift-worthy presentation that commands attention at retail while staying true to Don Julio’s iconic brand identity.
