FDA-Approved Pharmaceutical Packaging
Project Overview
When a large retailer challenged Vander Mill, an artisan cidery, to bring something distinctive to market, they saw an opportunity to make a bold impression with their packaging.
Vander Mill’s idea was to create a standout special edition of their hard cider, packaged in bottles reminiscent of champagne, rather than the traditional 12 oz cider bottles. Vander Mill aimed to differentiate its product through eye-catching packaging that would attract attention on retail shelves. To complete this vision, Vander Mill needed a custom four-pack carrier to hold these uniquely shaped bottles.
Features
Specialty Coatings
Cold Foil
Color Matching
Structure & Material
Wynalda Packaging developed a custom die line to accommodate the specific dimensions of the champagne-style bottles. For material, we used our wet strength beverage board, an 18 pt CNK, which provides durability.
Printing & Coating
The carrier was printed with a sleek black background, white text, and two custom green PMS colors for a minimalistic yet elegant aesthetic. To achieve a high-end appearance, we used cold foil printing on select design elements, which added a metallic effect to the carrier. The carrier was finished with a dull varnish, with spot gloss on the foiled elements to enhance the shine and add a layer of protection.
Color Matching
Originally, their green PMS color was printed over both the foil and the black background, but this caused a very noticeable variation in the green color between the two surfaces. To ensure consistency across foiled and non-foiled sections, we made precise color adjustments resulting in two different custom green inks, ultimately achieving a seamless and cohesive look.
Conclusion
The final design provided a unique, visually appealing carrier that made the product stand out on the shelf. The special edition packaging not only fulfilled the retailer’s call for innovation, but also gave Vander Mill a distinctive edge in the competitive cider market.
Ready to elevate your beverage brand with custom bottle or can carriers designed to stand out? Contact us today or visit our WP Beverage Carriers site to discover our full capabilities.
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