Microtech Knives Telescoping Rigid Boxes

The Challenge

Microtech Knives, a high-end manufacturer of premium knives, sought to upgrade their packaging from a simple corrugated hinged-lid box to something with a more premium look and feel that matched the high quality of their product. Their vision was to create packaging similar to “The Apple Box”.

The Solution

Our package designers rose to the challenge and developed a custom rigid box with skived corners made from solid black chipboard. We incorporated angled cuts into the sides of the lid to give it a more unique and sophisticated look. The box was wrapped with MPE laminate, achieving a metallic effect without the need for foil stamping, thereby maintaining consistency with Microtech’s existing branding. 

The boxes were printed using four-color process plus two spot colors to achieve the dramatic gold and red metallic colors that represent the Microtech brand. The print was finished with a combination of dull varnish and spot gloss treatments.

After the initial production run, Microtech desired an even higher quality look. In response, our team converted the box exterior to a solid black Neenah stock with a MPE laminate, which eliminated the white cross section on the cut ends of the wrap material. The result was a flawless, sleek package that perfectly represented the unsurpassed quality that Microtech puts into every one of their knives.

The Results

Microtech was thrilled with the end result of their new packaging and how it aligned with their expectations and represented their brand. Based on their supply chain needs, Microtech also decided to take advantage of Wynalda’s Vendor Managed Inventory (VMI) program. The program developed for Microtech’s specific needs, allows them to adjust which box SKUs are produced and available for immediate distribution. 

This project faced several challenges during the development phase, and required extreme attention to detail throughout the manufacturing process. Wynalda’s team of experts faced each challenge head on in order to ensure positive outcomes and exceed Microtech’s expectations.

Talk with a packaging expert to learn how we can help you can elevate your brand with unique, premium packaging.