Hornitos Tequila Folding Carton Gift Packaging
Overview
Wynalda Packaging partnered with ADM Group to design a bottle hitchhiker for Jim Beam, one of the world’s most iconic bourbon whiskey brands. The hitchhiker hung from the neck of their 1.75-liter bourbon whiskey bottle and held a collapsible cooler as a promotional gift. This eye-catching packaging not only stood out on the crowded liquor aisle but also incentivized purchases by offering customers a free, practical gift with every bottle.
Features
Specialty Coatings
Structural Design
Durability
Structure & Materials
The hitchhiker was engineered as a straight tuck carton with a fifth-panel hang tab designed to securely attach the box to the bottle’s neck. Constructed from 24pt SBS, the packaging offered the strength and durability required to support the weight of the cooler, ensuring the hitchhiker remained intact throughout shipping and handling.
Printing & Coating
For additional promotional purposes, the hitchhiker was printed using four-color process. An overall gloss coating was applied for a sleek, polished look, while a spot dull varnish provided subtle contrast, accentuating specific details in the design. This combination of finishes elevated the overall presentation, reinforcing Jim Beam’s premium image.
Conclusion
This smart packaging solution allowed Jim Beam to include a substantial promotional item without significantly increasing the footprint of their packaging. The compact design takes up roughly the same space as the bottle alone—both in transit and on the shelf—yet adds considerable value to their product and enhances the consumer experience.
By combining strategic design, durable construction, and expert printing, we helped Jim Beam captivate consumers and drive sales in a competitive market.
Planning a limited-edition release or seasonal gift promo? Let’s design packaging that grabs attention and leaves a lasting impression. Get in touch with us today.
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