Custom Molded Pulp Trays For Chocolate Bunnies

E-commerce Chocolate Bunny Packaging

A large chocolate company had been facing a significant challenge with their direct-to-consumer chocolate bunnies一their ecommerce products were frequently arriving cracked. Their initial packaging solution involved wrapping the bunnies in bubble wrap, which proved insufficient in protecting the delicate products during transit. This not only led to customer dissatisfaction but also increased the cost due to replacements and returns. 

Recognizing the need for a more effective and sustainable solution, they sought a packaging method that could provide protection for their product while aligning with their commitment to environmental sustainability.

An Innovative Solution

Wynalda Packaging stepped in to solve this problem by designing a custom molded pulp tray for the chocolate bunnies. This innovative packaging solution involved creating a tray that snugly fit around the bunny, ensuring that no part of the product was more than 3mm away from the surface of the tray. This close fit provided optimal protection against impacts and vibrations during shipping.

Wynalda Packaging provided samples for drop testing, allowing them to work together to refine the packaging and create a product with maximized protective capabilities. The molded pulp, made from up to 100% recycled materials and fully biodegradable, not only offered exceptional protection but also aligned perfectly with the company’s sustainability goals.

The Results

The implementation of the custom molded pulp tray drastically reduced the incidence of cracking during transit, significantly improving customer satisfaction and reducing the costs associated with product damage and returns. This innovative packaging solution positioned this company as a leader in the industry, being one of the first to adopt molded pulp for shipping delicate products directly to consumers. This solution was so effective that they are now expanding the use of this packaging technique to some of their other products, further enhancing their reputation for both quality and sustainability.

By adopting this advanced and eco-friendly packaging solution, they provided a compelling example of how companies can innovate to meet both environmental and operational goals. This case study highlights the effectiveness of strategic packaging design in solving complex challenges and advancing industry standards.

Talk with a packaging expert to learn how you can use innovative packaging to protect your products and the planet!