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Specialty coatings can be applied during printing to enhance both the visual appeal and functionality of packaging. Some of the most commonly used specialty coatings at Wynalda Packaging include:

• Gloss: provides a high-shine finish and intensifies colors.
• Matte: offers a non-reflective, smooth finish that gives a sophisticated look and feel.
• Soft-Touch: gives the printed surface a velvety, soft texture that creates a sensory experience.
• Pearlescent: contains reflective particles giving the packaging a subtle shimmer.
• Reticulating: uses a UV curing technique to create a textured surface.
• Spot UV: applied to specific areas of the printed cartons to create contrast with other finishes and highlight certain design elements. 

Whether using just one, or combining multiple specialty coatings, they can be used to add depth, texture, and protection to packaging, helping brands achieve a distinct, high-quality finish tailored to their unique needs and marketing position.

Applying cold foil as part of the printing process enhances printed packaging with metallic effects, adding a luxurious, eye-catching finish. In cold foil printing, adhesive is applied in the desired locations while on press and metallic foil is transferred onto the adhesive. This method allows for fine details, intricate patterns, and vibrant colors, as the foil can be overprinted with inks to create a wide range of metallic hues.

Commonly used on packaging for cosmetics, luxury goods, and high-end consumer products, cold foil helps create a premium look that stands out on the shelves. Additionally, cold foil is more eco-friendly compared to traditional hot foil stamping, as it typically generates less waste and is applied in-line during the printing process, streamlining production.

Hot foil stamping is a process where metallic foil is applied to packaging, creating a high-quality, reflective finish that adds elegance and distinctiveness to the product, grabs attention, and enhances your product’s perceived value.

Hot foil stamping offers a wide range of foils including golds, silvers, holographic foils, and extensive color options. Foil stamping is commonly used in packaging for cosmetics, wine, and spirits, among other high-end goods. It can be combined with embossing to create a raised, tactile feel, further enhancing the sense of quality. Though it’s more time intensive than cold foiling, hot foil stamping delivers unmatched depth, texture, and durability, making it a popular choice for premium packaging.

Beyond aesthetics, foil stamping also serves as a powerful security feature. Integrating security elements within the foil can ensure product authenticity, reassuring customers that they have the genuine item, not a counterfeit.

Embossing and debossing are two techniques in packaging manufacturing used to add depth, texture, and tactile elements to designs, enhancing both visual and physical appeal. These applications add a unique sensory experience, making the packaging not only look appealing but also feel distinctive in the consumers hands. At Wynalda, we offer a range of embossing and debossing options.

Embossing creates a raised effect, making specific design elements such as logos or patterns stand out. Embossing is often combined with other finishes such as specialty coatings or hot foil stamping to further accentuate the raised elements, adding a luxurious touch and making the packaging more engaging for customers.

Debossing creates a recessed effect by pressing the design into the packaging’s surface. Debossing provides a subtle, sophisticated look that emphasizes detail and depth without necessarily catching light as embossing does. The effect can be used alone, or can be paired with matte or gloss finishes to create contrast.

Incorporating windows into the packaging’s design allows consumers to see the product inside without opening the package. This design feature is highly effective in boosting product appeal and building consumer trust.  

The use of windows in packaging serves several purposes that include:

• Product transparency: letting consumers see the actual product, reassuring them of its quality and appearance.
• Enhanced visual appeal: by giving a “sneak peek” of the product, windows add a visual element that can make packaging more attractive on the shelf, grabbing attention of the consumer amongst competing items.
• Brand trust: transparent windows allow brands to showcase the quality of the product openly, which fosters trust and conveys authenticity.
• Reduced need for imagery: with a visible product, there’s less reliance on photos or illustrations, allowing for simpler, cleaner graphical design while still highlighting key features.
• Customizable options: windows can be cut into various shapes and positioned strategically to emphasize specific product details.  

Wynalda Packaging developed Wynview™, a unique waterfall-style rigid window application which provides an elegant display of the product from several angles.

Magnetic closures in folding cartons or rigid boxes adds a premium, innovative touch that enhances both functionality and aesthetics. Incorporating small magnets into the packaging creates a secure closure that offers several benefits, including enhanced consumer experience, reusability, and brand differentiation.

Serialization involves the application of unique identifiers such as serial numbers or redemption codes on each individual package, adding traceability and security across the supply chain. Our ink-jetting machine can also print barcodes or QR codes onto packaging.

Key benefits to serialization include:

• Product authentication: unique serial numbers enable consumers and retailers to verify the authenticity of a product, helping to prevent counterfeiting and ensuring brand trust.
• Supply chain transparency: serialized cartons can be tracked at every stage from manufacturing to distribution, providing visibility and reducing the risk of diversion or theft.
• Regulatory compliance: in sectors such as pharmaceuticals, serialization is often mandated by regulatory bodies to ensure accurate tracking and traceability, helping manufacturers meet compliance standards.
• Enhanced consumer engagement: serialized codes, such as QR codes, can connect consumers to digital experiences like product information or loyalty programs, creating an interactive and informative brand experience.
• Quality control and recall management: serialization allows manufacturers to identify and isolate specific batches or units if a recall is necessary, minimizing impact and enhancing safety.

Wynalda Packaging offers custom Vendor Managed Inventory (VMI) programs to help optimize efficiencies in supply chain operations. Depending on the unique specifications laid out in each program, we produce packaging and store it for future release.

This proactive offering provides several key advantages that include:

• Improved inventory availability: With VMI programs, Wynalda can monitor stock levels closely, ensuring consistent supply and reducing the risk of stockouts. This leads to fewer interruptions in production and fulfillment, which is particularly crucial during peak demand seasons.
• Reduced inventory costs: VMI programs minimize overstock and reduce the need for large safety stocks, which translates to lower holding costs for our customers.  
• Optimized supply chain efficiency: Customers benefit from efficient, just-in-time replenishment, which reduces lead times and ensures that packaging arrives exactly when needed.
• Enhanced forecasting and planning: VMI programs use real-time data, allowing for anticipated demand changes and adjusting inventory levels accordingly. This helps maintain optimal stock levels even during seasonal fluctuations or unexpected shifts in demand.
• Streamlined operations: VMI programs can simplify order processing and logistics, reducing administrative burdens and allowing for more focus on core business activities.

Beyond packaging manufacturing, Wynalda offers fulfillment services to provide end-to-end solutions, streamlining the supply chain, and improving efficiency for brands. Our team can handle assembly, packaging, shrink-wrapping, and delivery—all under one roof. With our secure facilities, you can rest assured that your product is well-protected throughout the entire process. 

Benefits of utilizing this service are:

• Reduced operational costs: By consolidating packaging and fulfillment, brands can save on warehousing, labor, and logistics costs. 
• Speed-to-market: Managing fulfillment in-house allows Wynalda to streamline the process for our customers, accelerating the speed-to-market timeframe which is critical for seasonal and high-demand products.
• Scalability: Fulfillment service allows brands to scale operations smoothly, accommodating seasonal demand or promotional campaigns without needing additional resources or warehouse space.
• Enhanced customer experience: With Wynalda handling fulfillment, we create tailored unboxing experiences, adding inserts, branded materials, or personalized touches that increase customer satisfaction.

Wynalda International, a sister company of Wynalda Packaging based in Hong Kong and Shenzhen, China is capable of meeting your overseas packaging needs on a global scale.

Working with a manufacturer such as Wynalda that can produce packaging in both the United States and Asia offers the following benefits:
Quality control: Regardless of the manufacturing location, all packaging adheres to Wynalda’s strict quality standards. You can press-proof your product here in the US, then confidently produce it in China, providing assurance that the final product will match your expectations.
Easier communication: All conversations to the international team are handled via our domestic office. This is crucial in being able to discuss complex projects, adjust for last minute changes, and keep lead-times as short as possible.

For more details on our international capabilities, visit Wynalda International.

Wynalda prioritizes the security of our customers, their brand, and products from production to delivery. All of Wynalda’s manufacturing and warehouse facilities are monitored under 24/7 surveillance and undergo third party audits to reduce the risk of counterfeiting.

Beyond the physical goods, extensive measures are also taken to protect intellectual property and offer data security.  Our enhanced cybersecurity practices ensure that sensitive information is protected from breaches and unauthorized access.

Wynalda Packaging partners with Aletheia Security & Fulfillment to provide track and trace capabilities for our customers. Our track & trace solutions use QR codes and serialization to deliver advanced supply chain traceability–from the manufacturing floor to the consumer’s hands. The QR codes are scanned at every checkpoint, recording the date, time, location, and device, allowing you to see the full journey of your product. This is beneficial for several reasons:

• Anti-Diversion: Codes can be tied to specific regions, retailers, or channels, and scans outside of assigned markets trigger alerts, helping maintain pricing integrity and authorized distribution.
• Recall Management & Batch Control: Rapidly trace defective items by batch, enabling precise recalls and efficient root cause analysis.
• Inventory & Warehouse Optimization: Codes enable real-time stock tracking across supply chain nodes, reducing manual errors and stockouts, and improving warehouse and fulfillment operations.
• Consumer Engagement & Tracking: Location data from consumer scans gives brands full, end-to-end visibility into a product’s journey. When a customer scans a QR code with their phone, they are instantly connected to content such as promotions, loyalty programs, product guides, etc. These experiences not only boost engagement and improve the user experience, but they also encourage more scans, enabling brands to gather rich, actionable data.
• Regulatory Compliance: Timestamped data supports audits and traceability standards, and region-specific landing pages for consumer scans ensure local regulation compliance.

While most of the features mentioned above can be achieved using batch QR codes, serialized QR codes take supply chain traceability a step further. With serialization, each package is printed with a unique QR code. These codes unlock detailed product-level data that can be accessed through a simple scan, offering several benefits, especially for high-value and high-security items:

• Anti-Counterfeiting: Each unique code can be scanned to verify authenticity through a secure brand-managed database, and duplicate or invalid codes flag possible counterfeits.
• Unit Tracking: Serialization allows you to monitor the movement of individual units during and after production.
• Precise Quality Control: With serialized QR codes, you’re not limited to batch-level traceability. You can drill down even further, identifying issues linked to a specific machine or shift, for fast, targeted problem-solving.
• Point-Based Rewards Systems: Consumers can claim rewards points by scanning the unique QR code on their packaging. This adds incentive to scan the code, providing consumer scan data for full lifecycle visibility.

Implementing anti-diversion and anti-counterfeiting practices into product packaging is essential for protecting brand integrity and consumer safety. 

A few effective strategies that are commonly used at Wynalda Packaging are:

• Unique serialization: Unique serial numbers or codes are printed onto each carton, enabling traceability and verification at various points in the supply chain.
• Tamper-evident features: Packaging structures can be designed to offer evidence of the carton being opened or altered, deterring tampering.
• Holographic security: We can incorporate holograms or 3D security features that are difficult to replicate, making it easier to identify authentic products.
• Invisible inks: Invisible inks that can be viewed under certain UV light or with digital readers can serve as a hidden identifier for authentic products.
• RFID technology: Radio frequency identification (RFID) tags can be applied in-line during the packaging manufacturing process. These tags allow products to be tracked throughout the supply chain through real-time monitoring and authentication.
• QR codes: printing QR codes that can be scanned by consumers to verify product authenticity or access additional product information.