CASE STUDIES
EDJY’s New Tweezer Packaging
Overview
As EDJY expanded its product line beyond nail cutters with the launch of its new premium tweezers, the brand needed packaging that would reflect their high-quality image while supporting practical manufacturing and sustainability goals.
The package needed to securely protect the product, create strong shelf appeal, remain easy to assemble by hand, and maintain EDJY’s commitment to paper-based packaging.
FEATURES
EMBOSSING
MPET LAMINATED PAPERBOARD
INTEGRATED TRAY
Structural Design
The package features a hollow-wall tray with custom die-cut openings that securely hold the tweezers in place. A wrap-around, double-layer door panel encloses the tray and is secured with a wafer seal to maintain package integrity until purchase. An integrated header panel with a hang tab allows the package to be easily displayed in retail environments.
Because the tweezers are hand-packed, the structure was intentionally designed for efficient assembly. The folding sequence allows the carton to be erected and the product to be inserted quickly while maintaining a premium finished appearance.
The package is constructed using paperboard with an MPET laminate, creating a metallic surface that serves as the foundation for the package’s premium visual effects while maintaining a paper-based package.
Printing & Coating
The package utilizes four-color process printing along with two layers of white ink applied selectively to the MPET substrate. This allows portions of the metallic surface to remain exposed while masking it in areas where a traditional printed appearance is desired.
A soft-touch coating provides a smooth, premium tactile feel, while spot gloss UV highlights select design elements. These coatings were strategically applied to the exposed metallic substrate to create a realistic rendering of the tweezers, using differences in texture and reflectivity to mimic the appearance of the actual product.
Embossing & Finishing
Raised, tiered embossing adds another layer of dimension to the package. The tweezer image is embossed higher than the embossed design on the background, creating a layered effect that draws attention to the product illustration.
Combined with the metallic substrate and contrasting coatings, the embossing creates a package that is both visually striking and physically engaging.
Results
The finished package successfully supports the launch of EDJY’s new tweezer product while reinforcing the brand’s premium positioning. By combining an easy-to-assemble structure and sophisticated print embellishments, the package delivers an engaging retail presentation without compromising manufacturing efficiency.
