CASE STUDIES
Rigid Box with Paperboard Insert for EDJY Toenail Cutters
Project Overview
The packaging for the EDJY Toenail Cutter was designed to reflect the product’s focus on quality, functionality, and sustainability. By combining a premium rigid box structure with recycled materials and a minimalist visual design, the finished package delivers an elevated unboxing experience while reinforcing the brand’s eco-conscious positioning.
FEATURES
SUSTAINABILITY
SPECIALTY COATINGS
PAPERBOARD INSERT
Premium Rigid Box Construction
The package features a two-piece telescoping rigid box that provides durability and a high-end presentation. Constructed with recycled chipboard and wrapped with recycled paper, the box offers the strength and protection expected from rigid packaging while incorporating more sustainable materials. To improve usability, the lid includes integrated thumb notches that make opening the package easy and intuitive.
Product Protection & Presentation
Inside the box, a straight-tuck SBS insert with press-in cutouts holds the toenail cutter in place. The insert keeps the product centered and protected during shipping and handling while creating a clean, organized presentation when the package is opened. The simple, unprinted insert design complements the minimalist aesthetic of the overall package while ensuring the product remains the focal point.
Sustainable Material Choices
Sustainability was a key consideration throughout the packaging design. The use of recycled chipboard, kraft paper wrap, and a paperboard insert provide a 100% paper-based solution, while maintaining a premium appearance. The mono-material design helps maximize recyclability and is widely accepted in curbside recycling streams.
Minimalist Printing & Coating
The outer wrap features a minimal design printed using four-color process printing. Since the paperboard wrap is Kraft brown, we also printed two layers of white under the product image to provide brighter, more vibrant colors. Rather than covering the entire wrap with graphics, the design intentionally leaves much of the recycled paper exposed, allowing the natural texture to remain visible. This reinforces the package’s sustainable character and helps reduce overall ink usage.
A soft-touch coating is applied over the entire wrap to protect the printed graphics and provide a premium feel, while preserving the natural look of the paper.
Results
The finished package successfully balances premium presentation with environmental responsibility. Through thoughtful material selection, minimalist graphics, and functional structural design, the EDJY Toenail Cutter rigid box creates a distinctive unboxing experience that aligns with the brand’s values while providing the protection and shelf appeal expected from a premium product.
