When designing premium packaging, the insert inside the box is just as important as the box itself. Custom box inserts not only protect the product, they enhance the entire unboxing experience. The right solution depends on your product, brand aesthetic, sustainability goals, and how the package will be handled in transit and at retail.
Here’s a breakdown of the most common packaging insert options and when each one makes the most sense.
Paperboard Inserts
Paperboard or cardboard inserts are one of the most versatile and sustainable solutions available. They are fully recyclable and can be produced using recycled or FSC®-certified materials. Cost effective and highly customizable, paperboard inserts allow for printing, coatings, embossing, and foil stamping to align with your brand’s visual identity.
Makeup Kit
Fragrance Travel Set
Gourmet Food Multipack
Corrugated / Cardboard Inserts
Corrugated or cardboard inserts provide added strength and durability while remaining eco-friendly and economical. These inserts can be laminated with printed paperboard to combine structural performance with high-end graphics. They are ideal for heavier products, gift sets, and multi-item kits that require additional support without sacrificing presentation.
Fragrance Kit
Whiskey Gift Set
Molded Pulp Inserts
Molded pulp inserts are an increasingly popular sustainable alternative to plastic-based options. They are recyclable, can be made from recycled materials, and offer a premium, ultra-smooth surface. These inserts are custom molded to cradle products precisely while providing excellent strength and protection. They can also be laminated with printed paperboard for enhanced presentation.
Perfume Box
Phone Accessory Packaging
Fragrance Sample Kit
Thermoformed Inserts
Thermoformed inserts provide a smooth, premium appearance and are custom formed to fit your product perfectly. They offer strong protection and are typically more budget friendly than molded pulp. This option is often chosen when clarity, precision fit, and a refined look are priorities.
Liqueur Gift Set
Pharmaceutical Packaging
Cosmetics Kit
Foam Packaging Inserts
Foam inserts for boxes offer exceptional cushioning for fragile products while maintaining a clean, premium look. They are custom fabricated for a precise fit and can be a cost-effective option when maximum protection is required.
Influencer Kit
Earphones Packaging
Optics Box
Finding the Right Insert for Your Package
Each insert option offers a unique balance of sustainability, protection, aesthetics, and cost. Whether you’re prioritizing eco-friendly materials, premium presentation, or maximum durability, selecting the right insert can significantly enhance both product protection and the overall customer experience.
Engaging with your packaging partner early in the design process ensures the insert complements the structure, supports your sustainability goals, and delivers the unboxing experience your brand is known for. Get your project started by speaking with a packaging expert today!