Supply Chain Traceability
For brands in pharmaceuticals, nutraceuticals, cosmetics, food, and high-value consumer goods, maintaining transparency and control from production to point of sale is becoming more and more critical. From anti-diversion and anti-counterfeiting to quality control and inventory management, supply chain traceability offers a variety of benefits.
That’s why Wynalda Packaging has invested in modern, state-of-the art technology and equipment to provide track and trace capabilities for our customers. Our track & trace solutions use QR codes and serialization to deliver advanced supply chain traceability.
QR Code Packaging
By integrating QR codes into your packaging, you enable supply chain traceability from the manufacturing floor to the consumer’s hands. The QR codes are scanned at every checkpoint, recording the date, time, location, and device, allowing you to see the full journey of your product. This is beneficial for several reasons:
Anti-Diversion
Codes can be tied to specific regions, retailers, or channels, and scans outside of assigned markets trigger alerts, helping maintain pricing integrity and authorized distribution.
Recall Management & Batch Control
Rapidly trace defective items by batch, enabling precise recalls and efficient root cause analysis.
Inventory & Warehouse Optimization
Codes enable real-time stock tracking across supply chain nodes, reducing manual errors and stockouts, and improving warehouse and fulfillment operations.
Consumer Engagement & Tracking
Location data from consumer scans gives brands full, end-to-end visibility into a product’s journey. When a customer scans a QR code with their phone, they are instantly connected to content such as promotions, loyalty programs, product guides, warranty registration, sourcing details, recycling info, and region-specific landing pages. These experiences not only boost engagement and improve the user experience, but they also encourage more scans, enabling brands to gather rich, actionable data.
Regulatory Compliance
Timestamped data supports audits and traceability standards, and region-specific landing pages for consumer scans ensure local regulation compliance.
Serialization in Packaging
While most of the features mentioned above can be achieved using batch QR codes, serialized QR codes take supply chain traceability a step further. With serialization, each package is printed with a unique QR code. These codes unlock detailed product-level data that can be accessed through a simple scan, offering several benefits, especially for high-value and high-security items:
Anti-Counterfeiting
Each unique code can be scanned to verify authenticity through a secure brand-managed database, and duplicate or invalid codes flag possible counterfeits.
Unit Tracking
Serialization allows you to monitor the movement of individual units during and after production.
Precise Quality Control
With serialized QR codes, you’re not limited to batch-level traceability. You can drill down even further, identifying issues linked to a specific machine or shift, for fast, targeted problem-solving.
Point-Based Rewards Systems
Consumers can claim rewards points by scanning the unique QR code on their packaging. This adds incentive to scan the code, providing consumer scan data for full lifecycle visibility.
Our Technology
Landa S11 Digital Offset Press
At Wynalda Packaging, we’ve invested in the future of smart packaging with our Landa S11 digital offset press, enabling us to print unique serialized QR codes on each package without any loss in print quality compared to traditional offset. This means brands can enjoy both visual excellence and unparalleled track-and-trace solutions.
Aletheia Security & Fulfillment
Wynalda Packaging partners with Aletheia Security & Fulfillment to provide Track & Trace software and hardware. Aletheia’s system generates QR codes, reads and logs data from every scan, and supports real-time reporting and alerts. The system can be customized with portals for receiving, QA, inline production, and shipping, and is scalable and modular to meet evolving needs.
Ready to Make Your Packaging Smarter?
At Wynalda Packaging, we help forward-thinking brands turn their packaging into a data-driven, consumer-facing tool that adds real value. Whether you’re fighting counterfeiters, improving recall readiness, or building deeper customer relationships, our QR code packaging and serialization solutions deliver the traceability and transparency modern supply chains demand.
Let’s talk about incorporating traceability into your packaging. Contact us today.
