CASE STUDIES
Rigid Box With Sleeve
Project Overview
Training Mask produces a popular product in the fitness and training industry. Our job at Wynalda Packaging was to develop a more premium line look and feel of the packaging for the new 3.0 Elevation Training Mask. In doing so the 3.0 mask could be distinguished from the previous 2.0 Training Mask products on the store shelves.
Training Mask developed a new and improved 3.0 version of their product and wanted a premium package to go along with it. Additionally, Training Mask was hoping to create a package that could have future use.
The objective was to create a premium package that would have the look and feel of a superior product to that of the 2.0 packaging. The packaging also had to have the ability to function as a storage container when the mask was not in use.
FEATURES
METALIZED POLYESTER O-SLEEVE
SPOT RETICULATING COATING
EMBOSSING
Structural Design
For the latest Training Mask packaging, our team moved away from the traditional folding carton used in previous models and opted for a premium rigid lid-and-base design.
This approach not only elevated the unboxing experience but also created a durable storage container that could stand up to everyday use. To add flexibility across different mask sizes and colors, we developed a printed bellyband (or sleeve) that wraps around the box, allowing for customization while using the same rigid box for all variations, helping to control costs.
Packaging Enhancements
The bellyband was enhanced with bright silver metalized paper, reticulated UV coating and spot gloss UV coating. The final enhancement was to emboss the graphic of the mask on the front of the package to really give this packaging a premium shelf presence.
The Result
The structural and graphical designs that were developed for this product gave the premium look that Training Mask was trying to achieve, distinguishing it from their current product and the other products in the marketplace.
