CASE STUDIES
Rigid Box + Molded Pulp Fragrance Packaging for Adrian Costa
Project Overview
Adrian Costa, a new fragrance brand launched in October 2025 in partnership with Perfumania, set out to create packaging with an elevated, luxury look and feel.
While the brand recognized the perceived value of and premium feel of rigid boxes, the challenge was to deliver that experience using responsible, paper-based materials throughout.
FEATURES
SPECIALTY COATINGS
COLD FOIL & HOT FOIL
MOLDED PULP INSERT
Rigid Box
The rigid box is constructed from 60pt recycled chipboard (W1S) and wrapped in 80# white text, with precision skived corners that deliver sharp, clean edges on the box’s exterior.
The lid is printed with four-color process plus a custom PMS red and finished with a soft-touch coating. Cold foil was applied inline during printing and overprinted to create a custom foil tone, creating a subtle metallic sheen across the background. Select design elements were further enhanced with post-press hot foil stamping, adding depth and a rich, reflective contrast.
The base is printed in the custom PMS red and finished with a soft-touch coating, completing a cohesive, premium presentation.
Advanced rigid box equipment forms lids and bases simultaneously and joins them inline with robotic automation, ensuring tight tolerances, consistency, and production efficiency.
Molded Pulp Insert
The molded pulp insert is pressed to an ultra-smooth, premium finish with a 1mm wall thickness, providing strength and protection for the bottle.
The insert contains 20% recycled material, and production utilizes a recycled water tank to reduce overall water consumption.
Sustainability
The entire package is 100% paper-based, fully recyclable, and manufactured in the USA at Wynalda Packaging’s Michigan facility.
The Result
The final package delivers a refined unboxing experience that captures attention at retail while offering environmental responsibility.
By combining advanced manufacturing, premium finishes, and sustainable materials, this packaging solution reinforces Adrian Costa’s commitment to sustainability while elevating perceived retail value.
Looking to elevate your fragrance packaging? Connect with a packaging expert to explore premium, sustainable solutions tailored to your brand.
