Special Edition Cider Bottle Carriers
Project Overview
Wynalda Packaging partnered with AMD Group to create promotional packaging solutions for two iconic Italian liqueur brands: Aperol & Campari. Designed to capture attention on crowded retail shelves, the packages were each crafted to hold a bottle of the liqueur along with cocktail accessories. The Aperol bottle was paired with an Aperol Spritz glass and the Campari bottle paired with a Negroni glass and mixing spoon.
Features
Specialty Coatings
Windowing
Thermoformed Trays
Structure & Material
We designed folding cartons for each brand, both featuring an auto-lock bottom and double tuck closure, with the outer tuck using a gusset structure and tongue lock for sturdier corners and secure sealing. A large window on the front of both boxes showcased the bottle and accessories, which were securely nestled in a custom thermoformed tray. Constructed from 28pt SBS, the carton delivered the strength necessary to support the weight of the bottles and glasses. This thoughtful structural design provided the necessary stability and protection, while still offering product visibility and a premium presentation.
Printing & Coating
Both cartons were printed using four-color process plus Campari’s signature PMS red and Aperol’s signature PMS orange. Given the visibility of the interiors through the large windows and clear thermoformed trays, both sides of the paperboard were printed for a seamless and cohesive look. The packages were coated with a dull varnish for a sophisticated matte look, and spot gloss was strategically applied to key design elements, adding contrast and visual interest.
Conclusion
By showcasing the bottles and accessories through a cohesive design, we enhanced Campari’s and Aperol’s retail presence and created memorable unboxing experiences for their customers. The thoughtful construction and high-quality printing and finishes ensured the packaging not only stood out on shelves but also reflected the elegance of each brand.
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