
Cosmetics Box Packaging
Project Overview
Wynalda partnered with NuLeaf, an organic CBD and hemp product manufacturer, to provide custom CBD boxes for their oils, balms, and softgels. We developed eight different seal-end folding carton designs, all constructed from FSC®-certified 20pt SBS (FSC® C149826).
Inside Dividers
Color Management
Inside Print
Inside Dividers
To hold the various sizes of products in place, many of these box designs incorporated inside dividers. Some of the cartons were designed so that when the box is erected, the dividers are automatically erected as well. Other designs required additional folding in order to accommodate the specific shape of the product.
Color Management
Each of the eight box designs has seven different color variations, indicating the type of product that it contains. For instance, their CBD products are green, their CBN products are purple, and their CBG products are yellow. All seven of these variations use custom PMS colors, which Wynalda produces and manages to insure color consistency and color quality across runs.
Inside Print
One of the defining features of these boxes is the bright inside print. The inside of each box is printed with a solid layer of that product’s corresponding color, adding vibrancy to the packaging. This design choice enhances the unboxing experience, elevates the perceived quality of the product, and reinforces NuLeaf’s branding.
Finishes and Embellishments
These boxes are all finished with a soft touch coating and spot gloss to give them a premium look and feel. Embossing is added to certain design elements to make them pop and enhance the tactile appeal of the packaging.
Cost Savings
Wynalda was able to provide NuLeaf with cost savings by combining the printing and coating processes into one. Wynalda’s eight-color press is able to print and coat the boxes all in one pass, greatly reducing production time, and therefore positively impacting the price.
Conclusion
NuLeaf has been very happy with their packaging, and has greatly benefitted from the cost savings that Wynalda is able to provide, leading to a productive partnership.