Jim Beam Bottle Hitchhiker Packaging
The Challenge
TruDiagnostic, a leading health data company specializing in advanced biological age testing, needed a unified packaging solution for three distinct product versions: TruHealth, TruAge, and the TruDiagnostic Bundle. Their primary goals were to streamline their packaging across all versions while maintaining product distinction—all in a cost-efficient manner.
Features
Specialty Coatings
Durability
Cost-Efficient
Our Solution
Wynalda Packaging engineered a modular solution that streamlined production by using a single rigid box across all three product versions. Customizable paperboard sleeves and inserts provided the flexibility to differentiate each product, balancing cost efficiency with product distinction.
The solution included:
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A rigid telescoping base-and-lid box crafted from .058 white-lined chipboard, wrapped in 80# text stock.
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A custom O-sleeve made from 18pt SBS C1S, featuring vibrant 4-color printing, an overall dull varnish, and spot gloss UV to highlight brand elements.
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A paperboard insert, also made from 18pt SBS C1S, printed in full color and finished with an aqueous gloss coating for a clean, professional look.
The Results
By standardizing the rigid box and allowing for interchangeable sleeves and inserts, this modular approach provided the flexibility to distinguish each product while capitalizing on economies of scale. It also streamlined inventory management and delivered a cohesive, elevated brand experience across all variants.
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