Premium Spirits Packaging for Campari & Aperol
Project Overview
ADM partnered with Wynalda Packaging to create luxury, stand-out packaging for the limited edition release of Goose Island Beer Co.’s King Henry II Barrel-Aged Barleywine. The goal was to design a structure and finish that reflected the rarity and craftsmanship of the beer, delivering an elevated and memorable unboxing experience.
To achieve this, Wynalda developed a custom drawer-style rigid box paired with a paperboard slipcase and a layered insert, combining structural creativity with refined detailing for a truly luxurious presentation.
Features
Specialty Coatings
Cold Foil
Embossing
Rigid Box
A rigid box serves as the primary structural element for this package, constructed from 60pt chipboard with both an outer wrap and inner liner.
- Inner Liner: printed with 2 PMS colors and coated with an overall soft-touch coating.
- Outer Wrap: printed with 4-color process plus 2 PMS colors and coated with an overall soft-touch coating.
- Enhancements: Cold foil accents add depth and a rich metallic sheen, underscoring the exclusivity of the King Henry II release.
Paperboard Insert
Inside the rigid box rests a three-layer 18pt SBS insert, each layer precisely cutout revealing the layer beneath, creating a sense of depth and dimension. Printed with 3 PMS colors, cold foil, and an overall soft-touch coating, the insert maintains the cohesive aesthetic of the full package. A lift tab adds functionality and ensures a seamless unboxing experience. Achieving perfect registration across all layers required meticulous gluing and alignment, demonstrating Wynalda Packaging’s attention to detail and manufacturing precision.
Paperboard Slipcase
The outer slipcase was designed to make an immediate impression. Crafted from 18pt SBS, it features a rolled edge bottom and tuck top with a tongue lock for secure closure. Cut-outs on the front and back of the slipcase add another layer to the dimensional reveal.
In tandem with the rest of the package, the slipcase features gold cold foil, 2 custom PMS colors, and an overall soft-touch coating. For the final touch, blind embossing adds a tactile, elegant finish that communicates luxury from the first glance.
The Result
The final package stands as a testament to collaboration, precision, and design excellence. Through the combination of thoughtful structure, rich materials, and luxurious finishes, Wynalda Packaging helped ADM and Goose Island transform a limited-edition beer into an unforgettable brand experience.
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