Layered Windows

Project Overview

In collaboration with Cinco Design, we developed a distinctive and engaging packaging solution for VSSL, a high quality outdoor gear brand. The packaging was designed to hold a compact critical supplies kit, with a focus on both functionality and aesthetic appeal. The solution consists of three components: an outer slip case, a rigid tray, and a cleverly engineered paperboard insert.

 

Outer Slip Case and Paperboard Insert

The outer slip case is a tuck-top folding carton with an open bottom, allowing the rigid tray to slide inside. What makes this packaging truly stand out is the series of layered cutouts incorporated into both the slip case and the paperboard insert. The front of the sleeve has a cutout revealing the insert beneath it, which features three additional layers, each with its own cutout.

This layered design creates a striking illusion of multiple sleeves encasing the box, while offering product visibility. To achieve this effect cost-effectively and sustainably, we folded a single piece of paperboard multiple times, forming layers. The result is a design that delivers depth, dimension, and both visual and tactile intrigue, while minimizing material usage and production costs.

Both the outer sleeve and the insert are crafted from 0.018 KraftPak, chosen for its strength and eco-friendly qualities. The material is printed using four-color process, plus two hits of white ink, and finished with a dull varnish on the printed areas. To maintain a natural, earthy aesthetic, most of the KraftPak is intentionally left unprinted.

Conclusion

This packaging solution balances innovation, aesthetics, quality, and sustainability to create a visually striking and functional package that reflects VSSL’s brand identity.

Want to explore innovative packaging solutions for your product? We are always happy to help you brainstorm ideas and troubleshoot challenges. Speak with a packaging expert today!