Don Julio Custom Box Sleeves

Project Overview

Don Julio sought to enhance their 1942 tequila bottles for the holiday season with elegant custom box sleeves, creating a special edition look perfect for gifting. Wynalda collaborated with ADM Group to develop three distinctive sleeve designs, each bearing festive messages: “Happy Holidays,” “Congratulations,” and “Happy New Year.”

Structure & Materials

We designed a tall, slim o-sleeve tailored to fit around the slender boxes of the tequila bottles. We selected a 24pt SUS board for its durability and premium look and feel.

Printing & Coating

The sleeves were printed using two hits of a custom brown ink, ensuring rich, consistent color. To protect the sleeves from rubbing, we applied an overall gloss coating, followed by a dull varnish. By using this combination of coatings, we were able to achieve much better rub test results, while maintaining a luxurious appearance and tactile quality.

 

Embellishments

This project incorporated some complex, yet rewarding embellishments. We used hot foil to add the text and logo to the sleeve, followed by sculpted embossing to create a striking 3D effect. The challenging aspect of this design was that the embossed elements ran across the scores of the sleeve. In order to create the desired effect without affecting the crease lines, we carefully tapered the embossing at the scores.

 

Results

The holiday sleeves transformed the Don Julio 1942 tequila bottles into exquisite, gift-ready pieces. The combination of custom ink, sophisticated coatings, gold foil, and meticulous embossing created a stunning visual impact, enhancing the premium feel of the product.

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