Businesses spend tremendous amounts of time and resources developing their products & brand. Like any other asset, these need to be protected.
There are multiple applications that can be incorporated into your primary packaging to improve the security, traceability, and anti-counterfeiting of your products and brand. These can include:
RFID:
Radio frequency identification tags can be applied during the packaging manufacturing process, providing improved traceability throughout the supply chain.
Tamper-evident closures and seals:
Seals provide an additional barrier of product protection, and if breached, provide visible evidence to the consumer that tampering has occurred.
Holograms:
The application of holographic foils offers products additional protection from the threat of counterfeiters while also providing brands with a highly effective measure to grab the eye of the consumer in a retail setting.
Microprint:
Predominantly used as an anti-counterfeiting technique, microprint requires magnification to read with the naked eye.
Security & Taggant Ink:
Invisible to the human eye, and adding another level against counterfeit protection, taggant ink can be applied during the printing process and is only visible with specialty readers.
Digital Serialization:
Unique application enhancing the track-and-trace of a product throughout the supply chain and to the end-consumer.
The use of these applications is determined by a number of factors that can include product value, sophistication of counterfeiters within a given market, or risk to human safety; where pharmaceuticals is the largest category to see potential threats to product counterfeiting.
