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General POP Information Page
Temporary POP
Temporary Point of Purchase Displays, commonly known as a POP display, is vital in our customer's sales success. They are one of the most effective ways to make any product stand out from all the others in today's crowded retail environment. These stand alone displays use stunning graphics and state-of-the-art display concepts to create a platform that gives your products much higher visibility. Our temporary POP Displays have increased sales for many of our customers whenever they are used.
We handle all aspects of designing, creating and manufacturing your POP Display, from the initial concept to delivery. We can study your products and create a display that works with your product, brand and the store requirements to give you high visibility and assist in enhancing your sales.
POP Life
When a display is scheduled for an in-store life of six months or less, it is considered a temporary display. Most temporary displays are used for between thirty and sixty days. Temporary displays are commonly used to launch new lines or new products, or are often associated with promotional, seasonal campaigns, or a special event. Materials used to build our temporary POP designs include paper stocks, corrugate and CoroPlast. Converted corrugated board is a common material used to construct temporary Displays but new paperboard versions are coming on strong. See our New LAMA Displays.
Freestanding Floor Displays
The most popular temporary POP Display is the Freestanding Floor Display. These freestanding displays are the most effective way to get a product off the crowded store shelves and out onto the floor where consumers will be sure to see them. With a Freestanding Floor Display, you are actually getting a separate store shelf of your own, with high graphic intensity, and because it stands out on its own, it has super high visibility. This is exactly why they are so effective.
Advantages of Freestanding Displays
They work well in any retail environment.
They motivate impulse buyers.
They stand alone; therefore stand out in the aisle or store.
They have high visibility and get attention.
They are common and work very well in most any type of store environment.
Counter Display Units
Counter Display Units can be found in almost any retail setting. They provide customized merchandizing unit for products. They are much like freestanding display in their ability to gain attention with graphic intensity.
Advantages of Counter Display Units
They maximize the limited shelf space on often-overcrowded sales counters.
They can be used very effectively for low-priced, impulse items.
They are ideal when space requirements are minimal. |
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